Campaigns

Throughout the year, the road safety team co-ordinate a number of campaigns targeting road user groups as part of its road casualty reduction strategy.

There are various ways in which publicity surrounding our campaigns can be used to impact upon the vulnerable 'at risk' groups or the anti-social behavior of some drivers. The greatest effect is obtained with sustained, well-targeted information which impacts on a target group.

The campaign is a national awareness campaign targeting regional and rural road safety.

We encourage local road safety advocates, communities, schools, sporting groups and workplaces to host local events, share road safety information among staff, students, colleagues, family and friends and change an in-car behaviour. This is a wonderful opportunity for all of us to be involved in making the roads safer.

All of our publicity takes account of national and local issues by supporting:-

• Road Safety campaign team, tasked with providing coordinated road safety campaigns alongside our Police and Fire and Rescue Service colleagues
• The Foundation campaigns by distributing externally produced, free materials, giving the exercise a local flavor and relating it to a local problem, or
• Local campaigns where bilingual materials are produced to deal with an issue that is specific to a particular area

We also organise road safety school concerts, debates, drama or plays and forums that we utilise across the country on a county basis in support of our campaigns and initiatives.

If you are interested or you would like to sponsor a school in your community please contact us click here