Core Values

Empathy and Compassion

We are committed to serving all road users/partners and our sponsors with empathy and compassion.


We display integrity, respect and dignity in all our dealings with partners/sponsors, stakeholders and members of our communities.


Our focus is on the people we serve, and we strive for excellence in service delivery, evaluation and continuous improvement of road safety management systems and behind the wheel on road safety advocacy towards zero.


We are accountable to our actions in working to deliver our initiative and our mission.

We are socially responsible to our community.

We have team culture, unity and diversity.