#SaveKidsLives

#SaveKidsLives

This Declaration is a call for action to mark UN Global Road Safety Week in May 2015. It also urges…

Mimosa Court Management

Mimosa Court Management

Drivers improvement program hosted by the Maimosa Court Management and supporting Decade of Action For Road Safety 2011-2020 initiative

Conferences to Braeburn School Arusha

Conferences to Braeburn School Arusha

The Foundation held a Road Safety conference to Braeburn school Arusha-Tanzania , it aimed at increasing the public awareness of…

World Day of Remembrance for Road Traffic Victims Sunday 16 November 2014

World Day of Remembrance for Road Traffic Victims Sunday 16 November 2014

This day is dedicated to remembering the many millions killed or injured in road crashes and their families and communities,…

Road Safety Campaigns in schools

Road Safety Campaigns in schools

Campaign is run in accordance with the United Nations Road Safety Collaboration managed by the World Health Organization.

World Day of Remembrance for Road Traffic Victims Sunday 17 November 2013

World Day of Remembrance for Road Traffic Victims Sunday 17 November 2013

This day focuses on both the overall scale and the individual devastation caused by road deaths and injuries and the…

Rob de Jong Supporting Road Safety

Rob de Jong Supporting Road Safety

UNEP Head of Transport Rob de Jong supporting the Long Short Walk at the Share the Road event.

The Long Short Walk

The Long Short Walk

Youths in Kenya  supporting the Long Short Walk at the Share the Road event. In remembrance of Zinani Mandela and…

Michael Schumacher F1 Driver supporting road safety

Michael Schumacher F1 Driver supporting road safety

Raise awareness about responsible drinking, with a focus on communicating an international message 'drinking and driving don't mix'.

Sivile Primary LongShortWalk

Sivile Primary LongShortWalk

 Sivile Primary School Pupils Supporting Road Safety.

Braeburn International Schools-Kenya

Braeburn International Schools-Kenya

Supporting Road Safety .The workshop that was conducted for around 33 employee to improve their knowledge and public awareness.

Patrick Makau.

Patrick Makau.

Marathon world record holder Patrick Makau has joined the Long Short Walk.

Didier Drogba

Didier Drogba

Chelsea FC and Ivory Coast star striker Didier Drogba has given his support to improve road safety for children particularly in developing countries.

Pedestrian Safety Week

Pedestrian Safety Week

Road Safety Awareness to pedestrians at the UN Avenue in Nairobi Kenya Share the Road initiative are providing safe walking…

David Rudisha

David Rudisha

Olympic champion and new world record holder David Rudisha called for action to save lives on the roads in Kenya…

Youth Road Safety Play

Youth Road Safety Play

Youths have produced plays for various age groups which have positively contributed to a significant reduction of road related accidents.

Road Safety Workshop

Road Safety Workshop

Community Road Safety Workshop for communities young leaders who have a responsibility for road safety.

Rusinga Schools

Rusinga Schools

Road safety workshop in collaboration with Rusinga Schools Management Staff  on road safety.

Frontpage Slideshow | Copyright © 2006-2012 JoomlaWorks Ltd.
×

Warning

JUser: :_load: Unable to load user with ID: 427

Johnie Walker Join The Pact

In Partnership with Two-Time Formula One World Champion Driver Mika Häkkinen TORONTO, May 15, 2014 /CNW/ - Ahead of the Canadian race weekend in Montreal, Johnnie Walker has partnered with two-time F1 World Champion, and Johnnie Walker Global Responsible Drinking Ambassador, Mika Häkkinen to launch Join the Pact - a global movement with the aim to gather over 1 million more commitments to never drink and drive. Today at LCBO Queens Quay, Mika announced that Johnnie Walker will be offering $20 taxi vouchers to be used towards a free ride home (in limited quantities) for those who Join the Pact in downtown Toronto.

 

To reward the commitments, Johnnie Walker is giving away 1 million kilometres of free rides home across the globe to help get the world home safely. The LCBO is proudly adding their support to this important cause against drinking and driving. This morning Mika performed the World's Most Powerful Signature, a driving spectacular to mark his commitment, producing his signature on tarmac with tire marks. "As a Johnnie Walker Responsible Drinking Ambassador I've been involved with the Join the Pact campaign for a number of years, and it is great to see how they continually come up with fresh ideas to get our message out there," says Mika Häkkinen.

To date globally, Join the Pact has collected over 1 million signatures and has been recognized in over 30 countries worldwide. "Johnnie Walker is proud to headline this cause in collaboration with the powerful endorsement of Mika Häkkinen. We believe drinking and driving can become a thing of the past when Canadians Join the Pact and announce #ImNOTDriving," said Alistair Kidd, Brand Director, Whisky & Rum, from Diageo Canada. "LCBO has promoted the 'don't drink and drive' message for many years, and most recently through its award-winning Deflate the Elephant campaign," said LCBO President & CEO Bob Peter. "We are pleased to be part of the Johnnie Walker Join the Pact campaign as it reinforces this important message to people around the world." To Join the Pact, tweet @JohnnieWalkerCA using #ImNOTdriving and visit JoinThePact.ca, or find a Johnnie Walker representative in downtown Toronto on select nights from May 15-June 4, and you can Join the Pact with them to get an instant free ride home. Join the Pact JOHNNIE WALKER has placed responsible drinking at the heart of its eight-year Join the Pact campaign.

Through its pioneering partnership, with Mika Häkkinen as the Global Responsible Drinking Ambassador alongside Kevin Magnussen and Jenson Button, JOHNNIE WALKER tackles the issue of responsible drinking directly through the Join the Pact campaign. Join the Pact asks consumers everywhere to make a commitment to never drink and drive through signing a pact. Since 2006 Mika has led this call-to-action initiative, which has been activated worldwide, collecting over one million signatures. Mika has visited over 30 countries on four continents, spoken to countless media, government officials, stakeholders and consumers delivering important messages through unique JOHNNIE WALKER experiences. At the 2013 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX, JOHNNIE WALKER revealed the next stage for Join the Pact, an ambition to gather a further one million global commitments to never drink and drive via the hashtag #ImNOTdriving. To honour the one million commitments secured, JOHNNIE WALKER will give away one million kilometres of safe rides home across the globe. About Diageo Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills, Smirnoff, Cîroc, Baileys, Captain Morgan, Tanqueray and Guinness. Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com. Celebrating life, every day, everywhere. SOURCE Diageo Canada Image with caption: "Mika Häkkinen, Johnnie Walker Global Responsible Drinking Ambassador and two-time F1 World Champion (CNW Group/Diageo Canada)". Image available at: http://photos.newswire.ca/images/download/20140515_C8764_PHOTO_EN_40407.jpg Image with caption: "Mika Häkkinen signs his commitment to Join the Pact against drinking and driving at LCBO Queens Quay (CNW Group/Diageo Canada)". Image available at: http://photos.newswire.ca/images/download/20140515_C8764_PHOTO_EN_40408.jpg Image with caption: "(L-R) Jakob Ripshtein, President, Diageo Canada; Bob Peter, CEO & President, LCBO, Mika Häkkinen, Steve Petsinis, General Manager, LCBO (CNW Group/Diageo Canada)". Image available at: http://photos.newswire.ca/images/download/20140515_C8764_PHOTO_EN_40409.jpg